How is the stevia plant used around the world?
Stevia, a shrub in the chrysanthemum family native to Paraguay, was discovered more than 200 years ago by the Guarani natives who used
the leaves to sweeten drinks. Japan has been using stevia commercially for more than two decades, and today, stevia represents 40 percent of the country’s
high-intensity sweetener market. Stevia is found on grocery store shelves in Asia and South America in products such as yogurts, teas and pickled foods.
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Coke, Cargill launch Stevia-based Sweetener
Associated Press
NEW YORK (AP) — Consumers looking for a guilt-free way to satisfy a sweet tooth now have another option. A new no-calorie sweetener jointly developed by Coca-Cola Co. and Cargill Inc. will go on sale for the first time on Wednesday. The sweetener, named Truvia, is made from the leaves of stevia, an herb grown in South America and Asia.
Tasters give a thumbs up to Truvia
Functional Ingredients enotice
SWEET! was the resounding consensus among taste testers at the Truvia™ Greenhouse tasting booth in New York City on July 9, 10 and 11. Commuters and tourists passing through Rockefeller Plaza got a refreshment break of iced tea and lemonade sweetened with TRUVIA, Cargill’s stevia-derived rebiana-A product.
TRUVIA Sweet, Naturally
This product is definitely worth trying!
Look out, ladies! There is a new, 100-percent natural no-calorie sweetener on the market – Truvia. This sweetener offers the same refreshingly sweet taste as regular sugar without any of the unnecessary calories. To allow consumers to taste this natural sweetener, Cargill offered the "First Taste Moment" at a greenhouse they constructed in Rockefeller Center.
Cargill Offers the "First Taste Moment" of Truvia™ Natural Sweetener at the Truvia™ Greenhouse, Rockefeller Center,
July 9-11
Consumers Sample Natural, Zero Calorie, Great Tasting Sweetener Now Available for Purchase at Select D'Agostino Supermarkets in NYC and at www.truvia.com.NEW YORK, NY [July 9, 2008] — To offer consumers the "First Taste Moment" of Truvia™ natural sweetener, the new zero calorie, great tasting sweetener, Cargill opens the Truvia™ Greenhouse at Rockefeller Center from July 9 - 11 in New York City. The Greenhouse coincides with the initial retail availability of Truvia™ natural sweetener at select D’Agostino supermarkets in New York City. Forty-count packages of Truvia™ natural sweetener are also available for purchase online at www.truvia.com for $3.99 plus shipping/handling...
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Cargill Introduces Truvia™ Natural Sweetener Brand. The First Natural, Zero-calorie, Great-tasting Sweetener.
TRUVIA™ natural sweetener will be available in 2008WAYZATA, Minn., [May 15, 2008] — In response to strong consumer demand for
a natural, zero-calorie way to sweeten foods and beverages, Cargill today
introduced TRUVIA™ brand (pronounced Tru-VEE-a) natural sweetener, a
great-tasting, zero-calorie sweetener made from rebiana, the best-tasting
part of the stevia leaf. TRUVIA™ natural sweetener will provide consumers
with a new, natural way to reduce calories in their diet while still
enjoying sweet-tasting foods and beverages.
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New Scientific Studies Establish The Safety Of Rebiana, A Sweetener From The Stevia Plant.
ATLANTA, Ga., WAYZATA, Minn., [May 15, 2008] — Research published
electronically today in the peer-reviewed scientific journal Food and
Chemical Toxicology clearly establishes the safety of rebiana (common or
usual name for high-purity Rebaudioside A from stevia) for general use to
sweeten foods and beverages, according to experts at Cargill and The
Coca-Cola Company.
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Cargill Plans to Introduce No-Calorie Sweetener
Wall Street Journal, Betsy McKay
Welcome to the sweetener wars.
Cargill Inc. said it has made available data to the Food and Drug Administration attesting that a new no-calorie natural sweetener it has developed with Coca-Cola Co. is safe for consumption, and that it plans to introduce it as a tabletop sweetener in the U.S. market by year end…
The Atlanta Journal – Constitution
Coca-Cola Co., the world's largest soft drink maker, and Cargill Inc. say a natural sweetener from the stevia plant, which grows in Central and South America, is said to be 200 times sweeter than sugar and safe for humans.
Truvia, a brand jointly owned by the companies, will be sold as a tabletop sweetener starting this year and used in beverages by Atlanta-based Coca-Cola, Zanna McFerson, business director for Cargill's health and nutrition unit, said Thursday in an interview…