http://www.truvia.com/newsRSS.xml News from Truvia Natural Sweetener en-us Sat, 10 May 2008 10:21:00 GMT Sat, 10 May 2008 10:21:00 GMT http://www.truvia.com/truvia_media_brand_0508.pdf In response to strong consumer demand for a natural, zero-calorie way to sweeten foods and beverages, Cargill today introduced TRUVIA™ brand (pronounced Tru-VEE-a) natural sweetener, a great-tasting, zero-calorie sweetener made from rebiana, the best-tasting part of the stevia leaf. Sat, 10 May 2008 10:21:00 GMT http://www.truvia.com/TruviaAnnouncementRelease051408.pdf Research published electronically today in the peer-reviewed scientific journal, Food and Chemical Toxicology clearly establishes the safety of rebiana. Sat, 10 May 2008 10:21:00 GMT http://online.wsj.com/article/SB121089047145996777.html Cargill Inc. said it has made available data to the Food and Drug Administration attesting that a new no-calorie natural sweetener it has developed with Coca-Cola Co. is safe for consumption, and that it plans to introduce it as a tabletop sweetener in the U.S. market by year end. Sat, 10 May 2008 10:21:00 GMT http://www.ajc.com/search/content/business/stories/2008/05/16/chips.html Coca-Cola Co., the world's largest soft drink maker, and Cargill Inc. say a natural sweetener from the stevia plant, which grows in Central and South America, is said to be 200 times sweeter than sugar and safe for humans. Sat, 10 May 2008 10:21:00 GMT