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To offer consumers the "First Taste Moment" of Truvia® natural sweetener, the new zero calorie, great tasting sweetener, Cargill opened the Truvia® Greenhouse at Rockefeller Center from July 9 - 11 in New York City. The Greenhouse coincides with the initial retail availability of Truvia® natural sweetener at www.truvia.com and select New York City retailers.
The 20 x 40 foot Truvia® Greenhouse serves as the centerpiece of an educational exhibit detailing the journey of Truvia® natural tabletop sweetener from its origin in stevia fields to consumers' kitchen tables. At the Greenhouse, free beverages sweetened with Truvia® natural sweetener, as well as samples of the new tabletop product, are available
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