Truvia™ Press Releases

CARGILL RECEIVES OFFICIAL NOTIFICATION FROM FDA SUPPORTING THE SAFETY OF TRUVIA™ REBIANA

New Natural Sweetener – Truvia™ Rebiana – Market Leader in New Sweetness Category.

WAYZATA, MN [December 17, 2008] -

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Cargill launches national marketing campaign for Truvia™ Natural Sweetener, the first great-tasting natural zero calorie sweetener.

Truvia™ natural sweetener now available nationwide

MINNEAPOLIS, MN [December 15, 2008] - Cargill is launching a broad-based national integrated marketing campaign for Truvia™ natural sweetener, the new natural, zero calorie sweetener made with the best tasting-part of the stevia leaf. Starting Dec.15, the marketing campaign will include network television and national consumer print and online advertising, among other activities, to communicate the benefits and availability of the first great-tasting natural zero calorie sweetener.

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Cargill Offers the "First Taste Moment" of Truvia™ Natural Sweetener at the Truvia™ Greenhouse, Rockefeller Center, July 9-11

Consumers Sample Natural, Zero Calorie, Great Tasting Sweetener Now Available for Purchase at Select D'Agostino Supermarkets in NYC and at www.truvia.com

NEW YORK, NY [July 9, 2008] - To offer consumers the "First Taste Moment" of Truvia™ natural sweetener, the new zero calorie, great tasting sweetener, Cargill opens the Truvia™ Greenhouse at Rockefeller Center from July 9 - 11 in New York City. The Greenhouse coincides with the initial retail availability of Truvia™ natural sweetener at select D'Agostino supermarkets in New York City. Forty-count packages of Truvia™ natural sweetener are also available for purchase online at www.truvia.com for $3.99 plus shipping/handling.

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